
Introduction In research, particularly in the social sciences, we often deal with concepts that are not directly observable. These are known as latent constructs or latent variables or underlying factors. For example, concepts such as customer satisfaction, brand loyalty, motivation,…
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Chi-Square Test of Goodness of Fit Conceptual Framework Construct Cross-Sectional Design Descriptive Design Descriptive Statistical Analysis Distribution-Free Test EFA Expected frequency Experimental Design Exploratory Design Exploratory Factor Analysis Factor Analysis Feasibility Goodness of Fit Latent Variable Literature Review Longitudinal Design MANOVA Multi-Variate Analysis Multi-Variate Analysis of Variance Multiple ANOVA New Scale Development Non-Parametric Tests Non-Probability Sampling One Sample t-Test Parametric Tests Pilot Study Population Probability Sampling Qualitative Reliability Reliability Test Research Approach Research Design Research Gap Research Objectives Sample Sampling Sampling Frame Sampling Method Sampling Principles Simple Sample 't' Test Small Sample Test Validity