

Understanding human behaviour, health outcomes, market responses, or environmental changes requires careful research. However, even the most carefully designed studies can go wrong if something outside the main variables quietly influences the results. These “hidden influencers” are known as confounding…
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Chi-Square Test of Goodness of Fit Conceptual Framework Cross-Sectional Design Data Analysis Data Collection Descriptive Design Descriptive Statistical Analysis Distribution-Free Test Ethics in Research Expected frequency Experimental Design Feasibility Goodness of Fit Highly Correlated Literature Review Longitudinal Design Mixed Modification of Scale Multi-Variate Analysis Multicollinearity Test New Scale Development Non-Parametric Tests Non-Probability Sampling Original Scale Parametric Tests Pilot Study Primary Data Probability Sampling Qualitative Quantitative Questionnaire Reliability Research Approach Research Design Research Ethics Research Gap Research Objectives Review of Literature Sampling Sampling Frame Scale Development Secondary Data Survey Theoretical Framework Validity